Ichiba (市場町 Ichiba-chō) was a town located in Awa District, Tokushima, Japan.
On April 1, 2005 Ichiba was merged with the towns of Awa (old), also from Awa District, and the towns of Donari and Yoshino, all from Itano District, to form the new city of Awa.
As of 2003, the town had an estimated population of 11,556 and a density of 159.48 persons per km². The total area was 72.46 km².